Small Business Advertising: The One Mistake You Must Avoid

Regardless of where you open your briefcase or palm pilot each day – at a large corporation, a small business or the end of your dining room table – the key to staying employable the rest of your life is your own creative action. The person who is going to be successful is not going to succeed just because of good work. That is a given. It is expected. Crafting your competitive advantage is what is going to get you ahead in these crazy, changing times. Pat attention to and practice the following three tactics to not only stay in the game but to get ahead of the crowd.

What do you want to be known for? What is your brand? Knowing who you are and where you fit in your industry is key. Branding starts with the name of your business, the look of your business, the style and feel of your business, the client experience, the whole of your business; including you and how you operate.

Spend 90% of your time on Internet marketing. Once you have your new this site set up online, and affiliate products to promote, its time to start marketing them all over the Internet.

You can choose from small business online many backup strategies to suit your situation but wherever your backup is it needs to be on portable media. If your computer dies, it can really slow you down if your backup data is on a partition of a hard disk on a dead computer.

Many small businesses have around eight or ten phone lines to use as well as needing access to the internet. A T1 internet connection could be an ideal solution. Bigger companies would choose to use a T2 or a T3. A T1 is more suited to a business that has many employees browsing the internet.

The only way to manage hundreds or even thousands of blogs is to set them up so that they pretty much run themselves. This is where the term auto blogging has come into play.

If you’re in the “one shot” camp, spend some time reworking your marketing plan this week to build in repeated mailings or message exposures to your prospects.

But, our personalities may not jive. In fact, if there is some “rub” between us then it’ll never work. You won’t be happy. And neither will I. Nonetheless, you should decide for yourself if we are a good fit. To do that, stroll on over to my website which you’ll find in the author box below.

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